News & Press

The final list of stallions is now up and confirmed.

Please check out the Horse and Country channel for the hilarious promo for the show! The programme will air on Saturday 20th Feb in the evening.

The UK Stallion Expo & International Elite Sale

The UK Stallion Expo

February 13 & 14, 2010

A National Stallion Show

to be held in
The College Equestrian Centre,
Keysoe, Bedford, UK

Closing dates:

The UK Stallion Expo & International Elite Sale







  • For all stallions, the closing date for bookings and payment is November 31st 2009
  • All stud cards must be in by 18th December (a set format will be forwarded to you three weeks prior to the closing date)
  • Copy for display advertising closing date 23rd December. We do not offer any design facilities, only print ready copy will be accepted

What’s the price ?

The UK Stallion Expo & International Elite Sale







  • One stallion - £225, two stallions - £215 each, three or more stallions £200 each (all plus VAT), no further discounts are available under any circumstances.
    A reduction of £40 is available for stallion owners who do not need the overnight boxes

Advertising:

The UK Stallion Expo & International Elite Sale







  • You can advertise your stud farm in the UK Breeding Guide for £350+VAT per colour page, or £600 + VAT per double colour page (B5)
  • If you are bringing a stallion to the Expo, but have stallions which are not coming, you can buy additional pages for £250 + VAT each, which will be in the same format
The UK Stallion Expo & International Elite Sale

Stallion Owners


The “ UK Stallion Expo 2010 ” will have it's first edition at Febr. 13 & 14, 2010.

The UK Stallion Expo 2010, will be the first of its kind ever held in the UK.

It is your biggest opportunity as an owner to get your stallion in front of the largest number of UK and Irish mare owners ever.
Far more cost effective and interactive than advertising in the magazines, you will actually get the opportunity to meet, discuss and promote your stallion with thousands of potential clients in a comfortable indoor environment, amidst a positive atmosphere and surrounded by other industry professionals.
Pure magazine advertising cannot offer you this.

Each stallion will be presented on both the Saturday and Sunday and will have five exclusive minutes in the 60 x 20m ring each day, with a professional running commentary of his bloodlines, competition and production successes.
Visitors will permanently be in the main hall at the trade stands or watching the stallions, you will have their undivided attention.

What you get for your money.

The UK Stallion Expo & International Elite Sale

This Expo is the most important event in British breeding, please come, enjoy and learn from and about the best in the industry.

  • One time slot on each day to present your stallion to the breeding public, at the UK’s biggest stallion show (strictly five minutes per stallion, so dressage riders need to shorten their routine please)
  • One full colour page in the UK Breeding Guide, on which to display your stallions stud card
  • Two / three nights accommodation for your stallion in permanent block built boxes with 24 hour security and the final muck out included
  • The recorded TV show will also be broadcast on Youtube, via podcast and other internet channels and pod casts
  • The opportunity to hand out flyers and stud cards to the public during the event
  • Further discounted advertising in the guide for promoting your stallion and stud
  • Your advertising and marketing done for you, with distribution of the guide throughout the UK and Ireland, specifically to mare owners saving you the cost of advertising in magazines
  • Your stallion will be in front of more than 2000 mare owners and interested parties over both days
  • The Expo will be directly promoted to mare owners (your market) far more efficiently than the magazines

How does this compare to other forms of advertising ?

The UK Stallion Expo & International Elite Sale

  • Horse and Hound full colour page is between £1500 and £2000, you get no direct contact with the client and you are advertising to less than 5% of the readership - 95% are not breeders and have no interest in your product. There are two stallion issues, which one do you advertise in ???
  • Horse Deals have 5 or 6 “stallion showcases”, again which one do you choose? All of them? At over £600 per page that’s an expensive season, and where’s the business for you ?
  • From £200, the UK Stallion Expo gives you a full colour page for each of your stallions, in a publication that will stay on the desks and coffee tables, for the entire breeding season. The stallion issues of the magazines are always discarded in less than two weeks
  • That’s before you consider that you’ll have direct access to mare owners, and physically present your stallion to them. Don’t forget that the show will be broadcast to hundreds of thousands of viewers via television, Youtube and internet channels.
  • You wouldn’t get one of the above features for £200, let alone all 10. Frankly, it’s a no-brainer !
  • If your stallion isn’t there, someone else’s will be and they will be getting the business in 2010—how will you feel about that ?